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  1. NEW for 2024 - Rosa 'RNLI 200th With Courage'

    NEW for 2024 - Rosa 'RNLI 200th With Courage'

    To mark the 200th anniversary of the RNLI we are delighted to introduce our newest rose – ‘RNLI 200th With Courage’. This fabulous Floribunda bush rose is available to pre-order now as a bare root rose for delivery from November 2024. 20% of the proceeds from the sale of the rose will be paid in support of the RNLI. Shop Now To commemorate this spectacular occasion, ‘RNLI 200th With Courage’ will receive its official launch at this year’s RHS Chelsea Flower Show in May. At the heart of our breathtaking floral display will be a retired RNLI D class inshore lifeboat, the workhorse of the RNLI fleet, surrounded by a sea of magnificent roses. ‘RNLI 200th With Courage’ produces clusters of coppery-orange flowers with a sweet apple fragrance throughout June and July, repeating again

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  2. Rose Festival weekend

    Rose Festival weekend

    The Peter Beales Rose Festival 9am - 6pm Saturday 22nd & 9am - 5pm Sunday 23rd June 2024 at Peter Beales Garden Centre, Attleborough, Norfolk Set within the breathtakingly beautiful gardens of Peter Beales Roses, the annual Rose Festival promises to be a truly spectacular celebration of everything rosy that the whole family can enjoy just as the roses are at their absolute best! Including Garden Tours, Craft Stalls, Gardeners' Question Time, Gardening Demonstrations, Musical Entertainment, Special Offers, Competitions, and much more! Well-behaved dogs are very welcome around the garden centre and gardens*. *Please note that dogs are not allowed in the restaurant and food marquees, thank you. (Assistance dogs are very welcome in all areas of the restaurant, garden centre, and gardens).

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  3. RHS Chelsea Flower Show 2023 Press Day

    RHS Chelsea Flower Show 2023 Press Day

    Celebrating our 28th Gold Medal at the RHS Chelsea Flower 2023 Peter Beales Roses are thrilled to announce that we have been awarded our 28th Gold Medal at the prestigious RHS Chelsea Flower Show. The 2023 exhibit was created over the course of a week using over 800 old-fashioned and contemporary roses, coaxed and nurtured into full bloom by Michael Baldwin, Hybridization Manager. Taking over 300 man-hours to create on site, the show team had been working non-stop to ensure the roses looked their absolute best for Monday's RHS judging team. The exhibit was designed and brought into effect

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  4. New Rose introductions 2023 - 'Louise Peel' & 'Beryl Felicia Manthorp '

    New Rose introductions 2023 - 'Louise Peel' & 'Beryl Felicia Manthorp '

    We were thrilled to add two beautiful new roses to our collection this year Both introductions have local connections and our breeding team are delighted that these new roses are being named after such inspirational people. The first blooms of these gorgeous roses were available to view from our stand at the RHS Chelsea Flower Show on Monday 22nd May 2023 during their official launch.  Shop Louise Peel  

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  5. RHS Chelsea Flower Show 2022 Press Day

    RHS Chelsea Flower Show 2022 Press Day

    Celebrating our 27th Gold Medal at the RHS Chelsea Flower 2022 In May 2022, we were delighted to have been awarded our 27th Gold Medal at the RHS Chelsea Flower Show, as well as the prestigious President's Award for our exhibit of classic and contemporary roses. At the show, we also had the great pleasure of unveiling three beautiful new roses during the Press Preview day; ‘Oxford Physics Rose’, ‘Loyal Companion’, and ‘Rachel’s Joy’. All were eagerly admired by guests and celebrities alike, as they wandered around our exhibit soaking up the romantic atmosphere and exquisite perfumes. With each entrance adorned with beautiful climbing and rambling roses, whichever way visitors entered the exhibit, they

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  6. New Rose introductions 2022 - 'Oxford Physic Rose', 'Rachel's Rose' & 'Loyal Companion'

    New Rose introductions 2022 - 'Oxford Physic Rose', 'Rachel's Rose' & 'Loyal Companion'

    In May 2022 we were delighted to launch three exciting new rose varieties at the RHS Chelsea Flower Show. Oxford Physic Rose Introduced in celebration of the Oxford Botanic Garden's 400th anniversary, we were both honoured and delighted to be involved in their celebrations, as the University of Oxford Botanic Garden and Arboretum is the UK’s oldest botanic garden and one of the oldest in the world. During press day at the RHS Chelsea Flower Show, 'Oxford Physic Rose' was officially launched by Professor Simon Hiscock,

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  7. Delbard Roses - Best of the Best Collection

    Delbard Roses - Best of the Best Collection

    Spectacular roses bred by Delbard We are delighted to be able to offer a selection of sensational roses bred by world-renowned French rose breeders Delbard. About Delbard Roses In 1935 George Delbard opened his first store on the banks of the River Seine and it wasn’t long before the name and reputation of Delbard quickly spread across the globe. By 1958 the first Delbard research laboratory was opened with scientists and breeders working to understand the mysteries of rose culture. Stronger flowers, greater scent, and just as importantly disease resistance.Over the years the family business grew and in 1972 Henri Delbard became Managing Director, overseeing the development of over fifty garden centres across France, also opening one of the most advanced research and breeding facilities in Europe. 2012 saw Arnaud Delbard, Henri’s son take responsibility for the name of Delbard, carrying on his family’s legacy of bringing the joy of roses to the world. Since

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  8. Kordes Roses - Best of the Best Collection

    Kordes Roses - Best of the Best Collection

    Sensational roses bred by Kordes Famous around the world for their exceptional disease resistance and beauty, we are proud to be able to offer our customers a selection of exceptional roses bred by German rose breeders Kordes. About Kordes Roses In 1887 Wilhelm Kordes I, founded the first W. Kordes’ Söhne nursery in a small town called Elmshorn, just north of Hamburg in Germany. At the age of 22 years, he could not have foreseen that his passionate interest in roses and breeding would influence the life of his descendants over many generations to come. Over the years the company grew and in 1919 relocated to Klein Offenseth-Sparrieshoop where the company still trades from today. Wilhelm’s two sons began working for the company adding their flair and talent. Wilhelm II dedicated his life to breeding, whilst Hermann I concentrated on building the business. The introduction of ‘Crimson Glory’ in 1935 was one of the early successes from the breeding program.

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  9. Lens Roses - Best of the Best Collection

    Lens Roses - Best of the Best Collection

    Outstanding roses bred by Lens In 2021 we were pleased to introduce an exquisite range of roses from world-renowned Belgium rose breeder Lens Roses. About Lens Roses Founded in 1870 by Louis Lens senior, the tree and rose nursery has always had a strong influence within the rose breeding family. Originally located in Onze-Lieve-Vrouw-Waver Belgium the company remained within the Lens family for three generations, with second-generation Victor Lens spearheading the hybridizing program, introducing an array of roses, including the famous ‘Pascali’ a beautiful creamy white Hybrid Tea. Victor’s son Louis carried on the family tradition introducing such beauties as ‘Guirlande d’Amour’ and ‘Rosalita’.In 1991, the nursery was taken over by rose lovers Rudy Velle and his wife Ann Boudolf, the nursery then moved to Oudenburg near Ostende where the couple carried on with the company’s established breeding traditions, introducing some outstanding varieties such as ‘Jean

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  10. Krispie Crazy treats & snacks

    Krispie Crazy treats & snacks

    A NEW range of tasty cakes and treats are available now from the Rosarium Restaurant! At the Rosarium Restaurant, part of Peter Beales Garden Centre, we pride ourselves on sourcing delicious locally produced food and drink, as well as local ingredients for our home-cooked meals. This respect for local producers is perfectly illustrated by the launch of our new range of cakes and treats, expertly baked by Attleborough based company Krispie Crazy. The choice of snacks varies each week, but generally features a large selection of treats including full-sized cakes, brownies, cupcakes, shortbread slices, donuts, cookies, and more! So, be sure to visit us regularly to sample all that is on offer.  

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EU flag

The European Agricultural Fund for Rural Development: Europe investing in rural areas

Plant Centre Development The Rosarium restaurant and new plant house at our Garden Centre in Attleborough, Norfolk were part funded by the European Agricultural Fund for Rural Development and officially opened May 2019