marketing team

Enjoy the magic of Christmas at Peter Beales Garden Centre this festive season. Explore the enchanting Christmas light display around our rose gardens. Open every day until Saturday 23rd December and FREE to walk around from dusk until closing!   Our opening times until Saturday 23rd December are: Monday to Friday - 9am to 5pm Saturdays - 9am to 6pm Sundays - 10am to 4pm Please note that due to the amount of rainfall over the past few weeks, our gardens could be a bit soggy. We would therefore advise wearing appropriate footwear. This year, more than any other, we have carefully considered our energy use and have taken steps to ensure that we are still able to offer our customers an exciting Christmas light display, whilst at the same time being respectful of the current national energy and economic crisis. We

We are now taking bookings to visit Santa in his Grotto Saturday 9th December 9am - 2.30pmSunday 17th December 10.00am - 3.00pm at Peter Beales Garden Centre, Attleborough, Norfolk, NR17 1AY £9.95 per child and includes a present. To make a booking, please see the Advice Desk in the Garden Centre or telephone 01953 454707 (opt 1)

Celebrating our 27th Gold Medal at the RHS Chelsea Flower 2022 In May 2022, we were delighted to have been awarded our 27th Gold Medal at the RHS Chelsea Flower Show, as well as the prestigious President's Award for our exhibit of classic and contemporary roses. At the show, we also had the great pleasure of unveiling three beautiful new roses during the Press Preview day; ‘Oxford Physics Rose’, ‘Loyal Companion’, and ‘Rachel’s Joy’. All were eagerly admired by guests and celebrities alike, as they wandered around our exhibit soaking up the romantic atmosphere and exquisite perfumes. With each entrance adorned with beautiful climbing and rambling roses, whichever way visitors entered the exhibit, they

In May 2022 we were delighted to launch three exciting new rose varieties at the RHS Chelsea Flower Show. Oxford Physic Rose Introduced in celebration of the Oxford Botanic Garden's 400th anniversary, we were both honoured and delighted to be involved in their celebrations, as the University of Oxford Botanic Garden and Arboretum is the UK’s oldest botanic garden and one of the oldest in the world. During press day at the RHS Chelsea Flower Show, 'Oxford Physic Rose' was officially launched by Professor Simon Hiscock,

Sensational roses bred by Kordes Famous around the world for their exceptional disease resistance and beauty, we are proud to be able to offer our customers a selection of exceptional roses bred by German rose breeders Kordes. About Kordes Roses In 1887 Wilhelm Kordes I, founded the first W. Kordes’ Söhne nursery in a small town called Elmshorn, just north of Hamburg in Germany. At the age of 22 years, he could not have foreseen that his passionate interest in roses and breeding would influence the life of his descendants over many generations to come. Over the years the company grew and in 1919 relocated to Klein Offenseth-Sparrieshoop where the company still trades from today. Wilhelm’s two sons began working for the company adding their flair and talent. Wilhelm II dedicated his life to breeding, whilst Hermann I concentrated on building the business. The introduction of ‘Crimson Glory’ in 1935 was one of the early successes from the breeding program.

Outstanding roses bred by Lens In 2021 we were pleased to introduce an exquisite range of roses from world-renowned Belgium rose breeder Lens Roses. About Lens Roses Founded in 1870 by Louis Lens senior, the tree and rose nursery has always had a strong influence within the rose breeding family. Originally located in Onze-Lieve-Vrouw-Waver Belgium the company remained within the Lens family for three generations, with second-generation Victor Lens spearheading the hybridizing program, introducing an array of roses, including the famous ‘Pascali’ a beautiful creamy white Hybrid Tea. Victor’s son Louis carried on the family tradition introducing such beauties as ‘Guirlande d’Amour’ and ‘Rosalita’.In 1991, the nursery was taken over by rose lovers Rudy Velle and his wife Ann Boudolf, the nursery then moved to Oudenburg near Ostende where the couple carried on with the company’s established breeding traditions, introducing some outstanding varieties such as ‘Jean

Spectacular roses bred by Delbard We are delighted to be able to offer a selection of sensational roses bred by world-renowned French rose breeders Delbard. About Delbard Roses In 1935 George Delbard opened his first store on the banks of the River Seine and it wasn’t long before the name and reputation of Delbard quickly spread across the globe. By 1958 the first Delbard research laboratory was opened with scientists and breeders working to understand the mysteries of rose culture. Stronger flowers, greater scent, and just as importantly disease resistance.Over the years the family business grew and in 1972 Henri Delbard became Managing Director, overseeing the development of over fifty garden centres across France, also opening one of the most advanced research and breeding facilities in Europe. 2012 saw Arnaud Delbard, Henri’s son take responsibility for the name of Delbard, carrying on his family’s legacy of bringing the joy of roses to the world. Since

A NEW range of tasty cakes and treats are available now from the Rosarium Restaurant! At the Rosarium Restaurant, part of Peter Beales Garden Centre, we pride ourselves on sourcing delicious locally produced food and drink, as well as local ingredients for our home-cooked meals. This respect for local producers is perfectly illustrated by the launch of our new range of cakes and treats, expertly baked by Attleborough based company Krispie Crazy. The choice of snacks varies each week, but generally features a large selection of treats including full-sized cakes, brownies, cupcakes, shortbread slices, donuts, cookies, and more! So, be sure to visit us regularly to sample all that is on offer.  

We're excited to offer a sneak peek of our newest rose... In celebration of the Oxford Botanic Garden's 400th anniversary, we are delighted to be officially launching a new rose for them at the RHS Chelsea Flower Show 2022. Founded in 1621, the University of Oxford Botanic Garden is the oldest botanic garden in the UK and one of the oldest in the world! Although the new rose will not officially be available to buy until next year, the beautiful new hybrid was revealed by Oxford Botanic Garden Director Professor Simon Hiscox along with  Peter Beales Roses Nursery Manager Ian Limmer on Sunday 25th July 2021, accompanied by special guest Lord Patton of Barnes. The New ‘Oxford Physics Rose’ will not be officially launched

To download/print our how to guides please click on the links below   How to Plant and Prune Roses Guide